SL is your operating system
for property marketing.

As a full-funnel agency,
we take your project from
impression

close.

In The Field

Results

01

Fixed volume of qualified project leads each month, guaranteed.

LEADS

02

Increase lead to showing conversion rate.

SHOWINGS

03

More effective sell-out or lease-up.

SALES

Ready to upgrade?

What we do

What constitutes income?
Income is from all sources from anyone over the age of 18 in your household. This includes wages, bonuses, tips, unemployment compensation, alimony, child support, pension benefits, Social Security benefits, recurring gifts and public assistance.
Is net or gross income used to determine your income eligibility?
Income will be calculated using gross annual income. (Gross income is the income you receive before any taxes or deductions.) For self-employed applicants, net income is analyzed, which includes net business income from current and prior years. If you are reached for further processing, be prepared to submit a statement that details projected income and expenses through the end of the current calendar year. For more information on how income is calculated, please see the “Applicant Income Guide” from HPD’s website.
What information will I need to present?
Be prepared to present copies of recent years’ federal tax returns, recent paystubs, and copies of financial statements. Start to keep these now so you will have them easily available if you are invited for a consultation. For more information on documentation requirements, please see the “After You Apply” section on HPD’s website.
What happens if my income increases after I move in?
You only need to qualify for the apartment once, up-front. Since the apartments are rent stabilized, your rent increases will be based not on your income, but on what the Rent Guidelines Board determines each year. Provided you have followed the terms of your lease, you will have the option every year to renew.

Identity

PRE MARKET

+   Market Analysis

+   Project Branding

+   Content Creation

+   Data Architecture

What constitutes income?
Income is from all sources from anyone over the age of 18 in your household. This includes wages, bonuses, tips, unemployment compensation, alimony, child support, pension benefits, Social Security benefits, recurring gifts and public assistance.
Is net or gross income used to determine your income eligibility?
Income will be calculated using gross annual income. (Gross income is the income you receive before any taxes or deductions.) For self-employed applicants, net income is analyzed, which includes net business income from current and prior years. If you are reached for further processing, be prepared to submit a statement that details projected income and expenses through the end of the current calendar year. For more information on how income is calculated, please see the “Applicant Income Guide” from HPD’s website.
What information will I need to present?
Be prepared to present copies of recent years’ federal tax returns, recent paystubs, and copies of financial statements. Start to keep these now so you will have them easily available if you are invited for a consultation. For more information on documentation requirements, please see the “After You Apply” section on HPD’s website.
What happens if my income increases after I move in?
You only need to qualify for the apartment once, up-front. Since the apartments are rent stabilized, your rent increases will be based not on your income, but on what the Rent Guidelines Board determines each year. Provided you have followed the terms of your lease, you will have the option every year to renew.

Acquisition

IN MARKET

+   Lead Generation

+   Lead Nurture

+   CRM

+   Analytics

290 Fifth Ave, FL 6 NYC 10001

Let us know how we can help you achieve your sales and leasing goals.